RELY · Case Study · Retail display programSTORE-READY DISPLAYS
FOR BRAND, OPERATIONS AND SUPPLY CHAIN LEADERS
The retailer stopped building displays in the store.
The work didn't disappear. 1,720 floor displays still had to be built, and every one had to arrive store-ready at 15 distribution centers.
RELY turned inbound product and display components into store-ready floor displays, shipped them in waves to each DC's pickup, and handled the exceptions while building continued.
View the original PDF- 1,720Floor displays built and shipped
- 15Retailer DCs, one PO each
- 13Build daysJul to Sep 2026 program
- 174Displays built in a single day
A promotional display has one ship window. It does not move.
A national tool brand's retailer moved to pre-built floor displays for a fourth-quarter promotion. Product came from overseas by ocean container. Every display had to be built and on a truck inside the retailer's pickup schedule.
BUILD AND SHIP
- 01
Receive
Ocean containers by rail. Every line recounted on arrival.
- 02
Break down
Inbound skids up to 84 in tall broken down by hand and staged for the build.
- 03
Build
Two shifts, second shift 3:30 PM to midnight. 56 twin packs per display, 96,320 in all, plus base, header, pads and placards.
- 04
Ship
Each display on its own mini pallet, four banded per shipping pallet. 15 POs, 7 carriers, a photo of every load.
Containers inStore-ready at 15 DCs
THE EXCEPTIONS RELY OWNED WHILE BUILDING CONTINUED
600 pieces short
Found on recount at receiving and reported before the build started.
About 30 displays repaired
Displays with torn fins fixed on site before they shipped.
Pallets backfilled
Pallet supply filled from RELY stock when inbound pallets ran short.
15/15 POs shipped by Sep 4
One load was split by the carrier; RELY rebooked it Aug 31.
HOW IT WAS CONTROLLED
Shipping started mid-build. The first DC pickups left while the second shift was still building. Every display was built to a released work instruction with a quality alert covering assembly, product facing and placards.
Shortages, damage and a split load did not stop the program. All 15 POs shipped. Expect that of a display partner.
SOURCE: RELY INTERNAL PROGRAM RECORDS, 2026. CUSTOMER AND RETAILER NOT NAMED. RESULTS REFLECT THIS PROGRAM ONLY AND ARE NOT A STANDARD LEAD-TIME OR CAPACITY COMMITMENT.
START HERE
Your retailer wants it store-ready. Who owns the work before that?
Tell us what has to arrive store-ready and when it has to ship. Once fit and scope are agreed, a sample display build is a practical next step.
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The original PDF is available to download.