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Boxed consumer products staged at a packout table on the RELY floor

Recreation, Outdoors & Lifestyle

Seasonal kitting, assembly and packout for recreation and outdoor brands.

RELY Contract Manufacturing assembles recreation and outdoor products, builds accessory kits, bundles and gift sets, and handles product preparation, packout and fulfillment for brands whose demand peaks around seasons, launches and promotions. The capacity is planned before the peak, so the peak does not land on your team.

Plan your next season Kitting and fulfillment

Packout staging · RELY floor

At a glance

What RELY does for recreation and lifestyle brands.

Plan assembly, accessory kits and packout around the season’s configurations, peak releases and shipping destinations. Agree material availability, pack specifications and channel requirements before volume arrives.

Serves
Recreation, outdoor, sporting goods and lifestyle brands
Channels
Dealers, retailers, distribution centers, Amazon and direct-to-consumer
Proof here
Case No. 19, a consumer beverage brand: adjacent consumer products
Credentials
ISO 9001:2015 certified. 52,000 sq ft in Menomonee Falls, Wisconsin

Why recreation and outdoor brands call RELY

The calendar sets the deadline. Not your capacity.

  • 01 · Season window

    The ship window will not move.

    Retail sell-in, spring launches and holiday programs each come with a ship window that is fixed long before the product arrives.

    First moveBuild ahead to the window, on a plan agreed months out.

  • 02 · Launch week

    A launch lands on a full floor.

    A new product or refresh needs assembly, kitting and packout at the same time your core line is busiest.

    First moveRun the launch build as its own program.

  • 03 · Accessory load

    Accessories outnumber products.

    Every product ships with mounts, straps, hardware or add-ons, and the combinations keep multiplying.

    First moveOne kit definition per configuration, verified before sealing.

  • 04 · Bundles

    This season’s bundle is new again.

    Promotional bundles and gift sets change every season and rarely match the last one.

    First moveControlled pack specs, so each season is a revision, not a restart.

  • 05 · Channel mix

    Every channel wants something different.

    Dealers, retailers, Amazon and your own site each want different labels, cartons and counts.

    First moveBuild channel rules into the packout before the first order.

  • 06 · Demand spike

    Peak volume, flat headcount.

    Demand spikes for a few weeks and then falls back, and hiring for the spike makes no sense.

    First moveAbsorb the spike in a defined program at RELY.

Shrink-wrapped pallets of staged inventory on the RELY floor in Menomonee Falls
Staged inventory · RELY floor

Adjacent proof · Case No. 19 · Consumer beverage brand

Growth compressed into months. A process built to carry it.

This program is a consumer beverage brand, not a recreation brand. It is here because a peak season behaves like fast growth compressed into weeks, and the same controls carry both.

What RELY owned
Amazon FBA fulfillment execution and co-packing of variety packs and multipacks.
What changed
RELY wrote packout definitions and cartonization rules before the ramp and built marketplace labeling into the work, so volume could grow without rebuilding the process.
Result
The brand’s FBA volume grew 359% over six months while RELY ran fulfillment, across 194 SKUs and 20+ packout formats.
359%
FBA volume growth over six months
20+
Packout formats supported

Source: RELY Case Study No. 19. Adjacent consumer products proof. The growth figure measures the customer’s FBA volume, not sales, and applies to that program only.

Read Case Study No. 19Discuss your seasonal program

Planning around the season

Plan the kit before the season needs it.

Accessory components, instructions, packaging and labels need the same planning discipline as the main product. RELY can build the kit definition, establish the checks and plan releases around dealer, retailer, marketplace or direct-order requirements. Agree peak demand, material availability and shipping windows early.

  1. Plan the window

    Configurations, volumes, ship dates and channels agreed well ahead, with materials and inventory ownership defined.

  2. Pilot the build

    First articles or a pilot run confirm the method, the pack spec and the checks before volume.

  3. Build ahead

    Assembly, kitting and packout scheduled against your sell-in and ship dates.

  4. Ship and reset

    Orders shipped by channel, then next season’s configurations introduced as controlled revisions.

Plan a seasonal kit program

Where RELY fits

Assemble, kit, prep and ship.

Rows of finished equipment feet on a workbench while a gloved RELY operator prepares the next one
Equipment feet in production · RELY floor
Kitting & fulfillment

Accessory kits, bundles and gift sets.

Kits and bundles built to the pack spec, then shipped to retail, dealer, Amazon and direct-to-consumer destinations.

Explore kitting, packaging and fulfillment → Contract assembly

Product assembly and subassembly.

Mechanical assembly of recreation and outdoor products and components, built to your revision with checks at the station.

Explore contract assembly → Value-added manufacturing

Product prep, relabel and repack.

Pre-ship preparation, configuration changes, labeling and repackaging for seasonal and channel-specific stock.

Explore product preparation and relabeling → Inspection & rework

Held stock, inspected before the season.

Inspection, sorting and rework when a supplier or packaging problem threatens seasonal inventory.

Explore inspection and rework →
Before you planHow kit contents are verified, how inventory is held and how orders are released.Kitting FAQs →

Programs RELY can take on

Seasonal work that fits the RELY model.

  1. 01Accessory kits by product and model
  2. 02Seasonal bundles and gift sets
  3. 03Promotional and retailer-specific packouts
  4. 04Product assembly and subassembly
  5. 05Product preparation before shipment
  6. 06Contract labeling for a channel or season
  7. 07Repacking into new packaging
  8. 08Amazon and marketplace prep
  9. 09Dealer and retail shipments
  10. 10Direct-to-consumer order fulfillment
A RELY operator preparing a product housing before packout
Product preparation · RELY floor

Programs can cover one season, one launch or one channel. Scope, inventory ownership and release timing are agreed before volume arrives.

After the launch or peak season, selected repair, replacement and retrofit kits can continue as a separate service-parts program. Define the SKU group, packaging, inventory and fulfillment scope around its actual demand.

How the work is controlled

Resolve packout details before peak week.

01 · Pack definitions

Every configuration written down.

Contents, counts, labels, inserts and carton rules defined per configuration and controlled by revision.

02 · Verification

Checked before it is sealed.

Barcode checkpoints and inspection against the pack spec from receipt through shipment.

03 · Visibility

Inventory and orders you can see.

Inventory ownership, releases and reporting agreed up front, so stock positions are known before the peak.

Torque wrench tightening a sprocket on an aluminum subassembly for exercise equipment
Exercise equipment subassembly · RELY floor

Scope and responsibility

RELY runs the season’s work. You run the brand.

RELY owns

The build, the pack and the shipment.

  • Work instructions, training and supervision
  • Assembly, kitting and packout to the agreed spec
  • Verification and inspection checkpoints
  • Inventory control within the agreed scope
  • Labeling, routing and shipping as agreed
You keep

The product, the brand and the plan.

  • Product design and specifications
  • Brand, artwork and packaging content
  • Season plans, forecasts and channel decisions
  • Approval of pack specs and substitutions
  • Release of held or nonconforming product

Questions recreation and outdoor brands ask

Short answers. Full answers in the FAQ.

Can RELY support seasonal volume without taking over the whole program?

Yes. A program can be scoped to one season, one launch or one channel. Pack specs, inventory ownership, release timing and reporting are agreed before the peak, and the rest of your operation stays where it is.

Full answer: scoping and combining services

Can RELY build accessory kits and bundles?

Yes. RELY builds accessory kits, bundles and gift sets from a defined pack specification for each configuration, with barcode checkpoints and inspection before sealing. Kits can include components RELY assembled.

Full answer: building components into kits

Can RELY assemble outdoor and recreation products?

RELY builds mechanical assemblies and subassemblies to approved customer requirements. Fit is evaluated per product during scoping, based on the drawings, components, volumes and any testing the product needs.

Full answer: types of contract assembly

How far ahead should we plan a peak season?

As soon as the configurations and rough volumes are known. Pack specs, materials, a pilot run and inventory ownership all take time to agree, and the timing depends on the scope. Starting a season ahead gives both teams room to pilot before volume.

Full answer: starting with a pilot

Can RELY ship to dealers, retailers, Amazon and end customers?

Yes. RELY supports B2B and direct-to-customer fulfillment within an agreed program, including manufacturing plants, distribution centers, dealers, retailers, Amazon and end customers. Labeling, routing, carrier and documentation requirements are set during onboarding.

Full answer: shipping destinations

Can RELY relabel or repack inventory for a new season or channel?

Yes. RELY relabels, repacks and reconfigures existing stock to an approved revision and reconciles counts, so last season’s inventory can ship under this season’s packaging or a new channel’s rules.

See relabeling and repackaging

Planning next season already?

Send the products, the configurations and the ship window. A photo of last season’s bundle is a good place to start.

  • Products and configurations
  • Units per season
  • Ship window
  • Channels
  • Where it is packed today
Plan your seasonCall 262.276.0050

info@relycm.com · Product on hold: 262.853.1634