RELY · Case Study Series · FBA variety pack kitting and fulfillmentNO. 19
RELY CASE STUDY SERIES · NO. 19
Every promotion meant pulling your best people onto the pick-and-pack line.
200 percent year-over-year growth doesn't ask permission. It just takes the floor space and the leadership time your core production needed.
RELY stands up FBA fulfillment as a program (multi-SKU kitting, marketplace-compliant packouts, and lot-level traceability) so promotions scale without pulling your team off the line.
- 359%FBA volume growth in 6 months
- 360,000Units fulfilled via FBA (2025)
- 5-7Ship-to locations per order
- 20+Packout formats supported
In-house FBA doesn't scale. It runs out of floor space.
A rapidly growing beverage manufacturer was running FBA fulfillment in-house, pulling leadership and production resources into daily pick/pack fires while 200% YoY growth consumed the space core processing needed to expand.
THE CONSTRAINT
- 01
DEMAND SPIKES HIT
Promotions and marketplace requirements multiply packout complexity overnight.
- 02
LEADERSHIP GETS PULLED IN
Daily pick/pack fires pull leadership and production off core processing.
- 03
GROWTH EATS THE FLOOR
200% YoY growth consumes space needed for core production expansion.
- 04
SCALING STALLS
Without dedicated infrastructure, the next promotion becomes the bottleneck.
ONE PROMOTION200% YOY GROWTH
VARIETY PACK KIT
Assembled and ready to ship under controlled processes
WHAT RELY COVERS
- End-to-end FBA fulfillment execution: pick/pack, labeling, and ship coordination
- Controlled co-packing for variety packs and multipacks to keep bundles consistent at volume
- Packout definitions, cartonization rules, and documented work instructions before ramp
- Absorbs surge and promotional spikes without disrupting production lines or forcing overtime
- Marketplace-compliant packouts, labeling, and documentation to protect ship windows
- Lot and expiration-date verification during kitting for fast root-cause isolation
What started as overflow relief now runs 359% FBA volume growth without adding headcount. RELY owns the pick, the pack, and the paperwork.
HOW TO START
Send us your next promotional SKU mix.
We'll scope the kitting program.
- 01The SKUs and pack configuration
- 02Expected order volume
- 03Ship-to / marketplace requirements
- 04Lot and expiration tracking needs
- 05Target launch date